Entry in the ADHD drugs market

نویسندگان

  • Farasat A.S. Bokhari
  • Gary M. Fournier
چکیده

We use a novel approach to identify price effects in a differentiated products demand system for drugs used to treat ADHD and find that the demand for ADHD drugs is elastic and there are significant substitution possibilities within and across molecules and delivery mechanisms. The first-time introduction of a generic drug shows large welfare gains due to expansion of the market to price sensitive consumers. The welfare gains due to the introduction of me-too drugs vary by the novelty of the drug and can be as large as those of the introduction of a generic.

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تاریخ انتشار 2009